 | An efficient way to add economic value to threatened natural areas and
cultural sites. |
| A way to provide job opportunities and financial benefits for the local
people without destroying their natural environment. A way to have the cake
and eat it too. |
| A successful business idea that leads to concrete results whether in
Lapland, Central Africa or hundreds of other places around the world.
|
| A strong profile for countries or destinations promoting tourist trade.
A source of inspiration, setting an example to the entire travel business.
|
| A business idea that allows commercial tourism to be combined in a
respectful and profitable way with traditional economy and culture. |
| A kind of tourism that improves natural and cultural preservation with
lower environmental impact than normal tourism. |
| More fun for those involved: the traveller, the tour operator, local
inhabitants and animals.
One of the fastest growing areas of international tourism. |
| A success story that has actively contributed to the building of
environmental and cultural awareness around the world during the last decade. |
