Now I know that this is a AWZ P70 Zwickau of 1957. The picture was taken some years ago (the petrol price is now 9,99). The P70 was made in East Germany of course, look at the headlights and the tyres. I believe it was a forerunner of the Trabant. Horch started out in Zwickau and I think this one was built in the former Auto Union factories. (Thanks Sten for solving the mystery).

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